Download Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing Subba Rao Chaganti Books
Download Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing Subba Rao Chaganti Books
Download As PDF : Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing Subba Rao Chaganti Books
Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world's renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands.
Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don'ts while building and managing their brands.
Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.
Contents
1. The Pharmaceutical Market
2. The Pharmaceutical Product
3. Therapeutic Leadership
4. Product Launch Strategy
5. Life Cycle Management
6. Pharmaceutical Marketing Practices Good and Bad
7. Disease Branding
8. Blue Ocean Strategy
9. The Pricing Strategies
10. Pharma and Social Media
Download Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing Subba Rao Chaganti Books
"This book is one of its kind that discusses the famous case studies in the pharmaceutical world and discusses the strategies adopted by the winners and losers in the molecule world! A must read for the brand teams in pharmaceutical world and brand management professionals in general."
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Tags : Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing (9789388305617) Subba Rao Chaganti Books,Subba Rao Chaganti,Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing,Bsp Books Pvt. Ltd.,9388305612,BUSINESS ECONOMICS / Industries / Pharmaceutical Biotechnology,Medical/Pharmacy,Pharmaceutical Marketing; marketing book; pharmaceutical industry; multichannel marketing; closed-loop marketing; medical sales liaisons; key opinion leader management; key account management; KAM; Case studies
Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing Subba Rao Chaganti Books Reviews :
Bullseyes and Blunders Lessons from 100 Cases in Pharmaceutical Marketing Subba Rao Chaganti Books Reviews
- This book is one of its kind that discusses the famous case studies in the pharmaceutical world and discusses the strategies adopted by the winners and losers in the molecule world! A must read for the brand teams in pharmaceutical world and brand management professionals in general.
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